Balancing priorities: Cost-of-living pressures shift charitable giving patterns

KHoffmann Article, Published Reports and Articles

Fundraising and Philanthropy, May 30 2025

The results of the 2025 McNair yellowSquares Survey of Public Awareness and Support of Leading Charities are in.

Donations steady but pressures are mounting

As the cost of living continues to rise across Australia, its impact is being felt not only at kitchen tables, but also in the donation patterns of individuals. Insights from the 2025 survey, encompassing responses from over 3000 Australian adults with feedback on more than 50 leading charities, sheds light on how economic realities are reshaping generosity.

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