BA Econ, MMSR, QPR, Member of AMSRS
Christian gives a strong analytical force to the consulting team as well as taking responsibility for sample management and maintenance of data integrity. Christian is a results-orientated market researcher with experience conducting, analysing and interpreting data. Christian examples forward thinking and proactive assessment of processes in his endeavour to provide more efficient and effective research practices.
Christian has a leading involvement with longitudinal projects, in some cases over a period of ten years, and provides skills that ensure the data maintains integrity while adapting to changing populations and technological innovations. He manages radio audience research, advertising effectiveness research and studies on behalf of international organisations. Christian manages our international partner’s local research projects and our radio audience research and advertising effectiveness research.
Christian joined McNair Ingenuity Research in April 2003 on an International graduate work experience program and gives a strong analytical force to our consulting team. Christian examples forward thinking and proactive assessment of processes in his endeavour to provide more efficient and effective research practices.
Christian began his career in Germany and has a BA in Business Economics. He recently completed a Master of Marketing and Social Research (MMSR) at the Sydney Business School. Christian is a Full Member of the Australian Market and Social Research Society and is an accredited QPR.