Originally published by National Indigenous Times on 27 August 2026.
Written by Joseph Guenzler.
Read the original article on National Indigenous Times.
Queensland Indigenous media organisations are calling for a greater share of existing government communications spending after new research found Indigenous community-controlled media is among the most trusted sources for Aboriginal and Torres Strait Islander audiences across the state.
The Queensland First Nations Media Coalition launched 'The Most Trusted Voice in the Room: The Impact of Indigenous Broadcasting in Queensland's Urban and Regional Hubs' at Triple A in Brisbane on Wednesday, following a strategic planning day involving Indigenous media leaders from across Queensland.
The research was led by Griffith University with support from the Lowitja Institute and used audience research company McNair YellowSquares for its survey component.
It surveyed 318 Aboriginal and Torres Strait Islander people across urban and regional Queensland, alongside qualitative research sessions in Brisbane, Cherbourg, Rockhampton and Cairns.
The findings showed First Nations media recorded high levels of trust among Aboriginal and Torres Strait Islander audiences, outperforming other independent, public and commercial media sources included in the research.
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