Reporting & Analysis

When it comes to analysing and presenting the results of our research, McNair Ingenuity Research possesses the necessary expertise along with the appropriate statistical software packages to provide clients with high quality, sophisticated and insightful outputs.

We are very flexible in terms of reporting and presentation styles, recognising that different clients have different needs, preferences and uses for such deliverables. Options offered, however, generally include:

  • Frequency distributions and Cross-tabulations;
  • Measurements of central tendency (e.g. mean, mode, median);
  • Measurements of variance (e.g. range, standard deviation, coefficient of variation);
  • Charts and graphs (e.g. histograms, line charts, scatter-grams);
  • Tests for association (e.g. hypothesis testing, p-Values); and
  • Multivariate statistical techniques (e.g. factor analysis, cluster analysis, regression).
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McNair Ingenuity Research has a full-time in-house analysis team, experienced in a range of statistical programs. Examples of our capabilities include:

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In-house full-time coding, data-entry and analysis team

Our coding and editing team work closely with our consultants and analysts to ensure accurate code frame extensions and the development of targeted code frames for open-ended questions. Code frames are often constructed in consultation with our clients and approved before proceeding to full coding, as required.  We prefer to develop code frames from 100% of the relevant surveys to ensure that all appropriate codes are created.

Our in-house analysis team generally program in Surveycraft and Snap (an online web survey development program).  They also conduct most analysis in these programs with additional analysis performed in SPSS and Excel.

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Standard provision of cross-tabulations

A number of government clients only require data sets to allow them to conduct their own analysis.  While this is perfectly acceptable we also like to supply a standard cross-tabulation of the data to provide a quick check on the data transfer and allow the analysts to compare table runs.

Data Table

Generally data is supplied in full cross-tabulations along with a written report providing analysis and interpretation of the findings on a question by question basis.

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McNair Ingenuity Research routinely provide weighted data – either based on known populations, or weighted back to the sample frame depending on the requirements of the project.  For instance, results can be weighted to match the population as a whole or the population of a sub-group such as the gender and age distribution of subscription television households.

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Range of data formats

McNair Ingenuity Research is able to supply raw data in just about any format required.  Common formats are ASCII files, SPSS files, Excel or Access databases, or binary data.  We are yet to find a data format that we have not been able to fulfil.  Data in a raw format is only provided to those clients with appropriate analysis capabilities and with appropriate de-identification of the data.

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Analysis Software

McNair Ingenuity Research do most processing with an SPSS product called Surveycraft.  We also use Excel and SPSS for more advanced statistical analysis and testing.

McNair Ingenuity Research can provide a range of software for clients to use at their own office, or online, for statistical analysis of survey data.  We have also developed our own software for certain kinds of reporting that can be adapted for individual clients such as a reach and frequency program, cross tabulation package and profiler.

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Statistical Tools

McNair Ingenuity Research regularly use a range of statistical tools, including cross-tabulations, regressions, cluster and bi-plot analysis and data matching.  Many examples of such analysis can be easily provided.

McNair Ingenuity Research also conducts longitudinal research and time-series research requiring comparisons over time and between survey waves.

Our psychographic profiler, Social Outlook, can be used in conjunction with any survey to provide an additional level of analysis and interpretation.

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Presentation Style Reports

Presentation style reports are usually prepared in Powerpoint, and comprise a graphical style using bullet points, diagrams and graphs.  These reports are easy to read, and can easily adapted for a presentation.   This format particularly suits research results that are to be widely distributed within an organisation or are to be considered for strategic purposes by a wide variety of management with varying degrees of research exposure.

Presentation Style Reports

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Written Reports

McNair Ingenuity Research also offer more detailed reporting usually prepared in Word, and comprising a combination of text, diagrams and graphs.  This form of report is ideal for long surveys, when the results require commentary, and reports for publication where extensive detail needs to be incorporated.

Written Reports

This format of reporting is most common for research to be published in the public domain because there is greater scope to ‘bullet proof’ both the findings and the interpretation of the results. Written reports allow for detailed reporting of every question, as well as discussion of the statistical interrelationships in the data and the implications of the research on tertiary issues or strategies, and particularly public policy.

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Fact Sheet Reports

Fact sheet reports tend to be used for more statistical reports that will be used for reference purposes – just as the name suggests, these are designed to be handouts or electronic documents that can be easily referred to for finding specific figures.  Fact sheets are particularly popular for audience research, since they can easily describe the reach and profile of a specific media (such as a radio station).

 Fact Sheet Reports
Irrespective of the choice of format, the reports include analysis by key demographic and other factors, the inter-relationship between pertinent issues and a summary of the key issues.

In the case of multi-wave research, each report will include the results of all prior waves and draw comparisons over time.


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Presentations and Workshops 

We can also offer the option for presentations or even workshops.  Typically we manage presentations and workshops by providing an initial summary of results to a group (anything from 5 to 150 people) and then assist these groups to work with the results.  Our trained and experienced presentations can also moderate workshops or act as advisors, wandering from team to team at bigger workshop events, lending advice and asking questions that will help the managers arrive at achievable goals.  The key factor is that such workshops are a positive and constructive experience for all managers, irrespective of the results.

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Qualitative Reporting

Our approach to qualitative analysis formalises the process in the following way:

    • Data is collected and transcribed;
    • Paragraphs are summarised by using an open ‘descriptive’ code;
    • Continual comparison between open codes is maintained;
    • Similarities and differences are identified;
    • The differentiated codes become categories with detailed ‘properties’;
    • Coding then moves towards a selective phase where conceptual constructs are refined; and
    • The final stage involves theoretical coding where hypotheses are developed by specifying causal and/or correlation connections between the constructs.

Because qualitative research is a flexible discipline and seeks to confirm findings through a process of triangulation, not all of the data sourced from the groups will be strictly coded.

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Modular Reporting Gateway Options 

McNair Ingenuity Research has a facility to provide the reports via a modular report gateway.  These reports allow for special views on data that are quite different from typical cross tabulations.  Common examples include advertising effectiveness scores, customer satisfaction scores and employee engagement surveys.

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Reach and Frequency Software for Media Audience Surveys

For media surveys there is also the option of a full reach and frequency and tabulation tool for the media consumption package.  This offers the opportunity to model the results through a user friendly tool in order to determine what mix of media combination best reaches a given community.  All media, including online, TV, radio and print can be combined in a single advertising schedule to predict how many people will have the opportunity to see that message, and how many times they will see it. The tool also provides cost efficiency calculations, and the ability to easily compare one schedule with another side-by-side.