The annual nationwide 2016 survey of Public Awareness and Support from McNair Ingenuity has recently been released. With a representative sample of 3,524 adults interviewed about their awareness of and donations to the 50 plus charities and aid organisations that participated in the survey, the results deliver and absorbing update on the current state of play for fundraising in Australia.
F&P spoke with Angela Brooks, a Senior Consultant at McNair Ingenuity Research, about the report’s key findings.
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