Donations up in 2021

Saskia Kirson Article

Fundraising & Philanthropy, June 01, 2021

The results of the 2021 McNair yellowSquares Survey of Public Awareness and Support of Leading Charities are in.

Average donations over the past two years have increased to $603 per person, up from $523 in 2020, results from interviews with 3,524 Australian adults about their awareness of and donations to more than 50 leading charities show. This is after donation amounts levelled off in 2020.

Angela Brooks, author of the survey at McNair yellowSquares, says: “The average donation of $603 is the highest in a decade. Given the impact of the economic environment during 2020, the rise in average donations can be seen as good news for Australia’s major charities”.

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