Research News Dec21

Fuzzy and often bare-footed: COVID-19 calls for borderless communication channels

KHoffmann Article, News, Published Reports and Articles

RESEARCH NEWS
THE RESEARCH SOCIETY | VOLUME 38 | NUMBER 2 | DEC 2021 – FEB 2022

Angela Brooks and Elizabeth Murphy explain how COVID-19 has impacted the way the McNair yellowSquares’ team now works.

Navigating COVID-19 challenges has accelerated our use of technology and refined our ability to operate our business digitally. The use of virtual communication has eclipsed personal interactions. We reach out to our research audience via multiple and increasingly digital channels. Our audience, however, isn’t homogeneous; digital access and opportunity
depend on circumstances and backgrounds.

To read the full article, click here.