Lockdowns ensure digital fundraising revolution is here to stay

KHoffmann Article

Fundraising & Philanthropy – September 07, 2021

The shift from face-to-face to digital fundraising is continuing to gain momentum, as over 15 million Australians are thrown into rolling pandemic-induced lockdowns.

In November 2020, F&P reported that Australian charities are increasingly reviewing their fundraising strategies to ensure they have a meaningful digital presence and campaigns that convert interested parties into regular long-term givers.

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