McNair yellowSquares design research utilising the most appropriate method or blend of methods suitable for both respondent and client. The quality of our designs and consulting support ensures that the knowledge generated by our research addresses the needs of the client and accurately reflects the behaviours and attitudes of survey participants. McNair apply an intensity of effort in the conduct of research to practice behaviours that at all times engender respect, empowerment, and dignity. In all our research projects we ensure that all respondents and potential respondents who are eligible for the survey are treated equally.
McNair yellowSquares operates a management system which determines, documents, implements and maintains the necessary organisational systems and practices to comply with the requirements of ISO20252:2019, the international standard for market research. McNair yellowSquares’ procedures and quality control processes are independently audited to ensure this high standard of research quality. McNair’s current certification is valid until August 2029.
McNair acknowledges conformity to the following industry standard, codes, and the legal and ethical requirements relating to the nature of the research work:
- ISO 20252:2019 – International Market and Social Research Standard
- ISO 27001:2022 – International Information Security Standard (registration to 2029)
- The Privacy Act, 1988 and Australian Privacy Principles (APPs)
- Privacy (Market and Social Research) Code 2021 (registered privacy code under the APPs, administered by ADIA)
- The Research Society Code of Professional Behaviour, 2020
- National Statement on Ethical Conduct in Human Research 2018 Update
- Telecommunications Act 1997
- Workplace Gender Equality Act 2012
- State Trade Promotion Lottery Legislation
- State Legislated Screening - Working With Children and Police Checks
- Cyber Security Law 2024
McNair yellowSquares is committed to compliance with these principles and legislation. On completion of surveys, McNair yellowSquares creates a database of results which are de-identified by requirement of The Privacy Act and above-mentioned standards and codes. Identifiable participant data are confidential and all assurances given to participants are fulfilled. Information supplied by clients for project purposes will only be used in the context for which it is supplied. McNair yellowSquares will ensure that client requirements are clarified, agreed, delivered and traceable.
In the provision of consistent, accurate and relevant data, our practice includes careful checking by a peer at every step. This scrutiny during design, sampling, data collection, analysis and reporting processes ensures that details are verified, and a high level of accuracy is achieved. The management process includes a system of constant review and innovation to continually improve the provision of quality service. A pre-test will be carried out for all data collection instruments. McNair retains project methodologies and documentation sufficient to enable project traceability and replicability for a minimum of 24 months (or as agreed), and records will be made available to the client on request. McNair yellowSquares will only publish results with client permission. Results provided by McNair can only be published when supported by the data and when clearly differentiated from interpretation.
McNair executives are members of The Research Society and/or Qualified Professional Researchers (QPR).
Content last updated: August 2026
